When is the right time to register a Trademark?

The Million-Dollar Question.

A short answer is yesterday.

The long answer? Well, let me tell you a story about a coffee shop in Delhi that decided to play with fire (or rather, roasted beans).

Meet "Sardarbuksh."

Yes, you read that right. A local coffee chain with a logo suspiciously similar to a certain global giant that rhymes with Star-trucks. It was funny, it was catchy, and it went viral.

But you know who didn’t laugh? Starbucks.

They sued. And naturally, Sardarbuksh had to rebrand to Sardarji-Bakhsh practically overnight, as a settlement outcome. Imagine the cost:

💸 Changing every signboard.

💸 Reprinting every menu.

💸 The legal fees (ouch).

💸 The loss of brand recall they had just built.

They learned a hard lesson:

Your brand is only yours if the law says it is.

Why waiting is a risky game? 🎲

You might think, "I’ll register it when I’m big."

But here is a reality check: India ranked 3rd globally in trademark filings last year, with nearly 5.4 lakh new applications.

That means every minute you wait, someone else—maybe a competitor, maybe a copycat—is filing a name that could be just similar enough to yours to block you.

The "Oops" moment you want to avoid:

Imagine building a business for 2 years, gaining 10k followers, printing 5,000 packaging boxes... only to receive a Cease & Desist notice because someone else registered your brand name 3 months ago.

At that point, you’re not paying for a trademark; you’re paying for a rescue mission. 🚒

The Takeaway?

Trademarks are not a "big company" thing. They are a "smart company" thing.

• Asset: A registered brand adds value to your valuation.
• Shield: It stops copycats before they start.
• Trust: It tells your customers, "We are here to stay."

Own your trade name before you market it. And if you’re in Delhi, try a cup of coffee at Sardarji-Bakhsh, Malviya Nagar. It’s awesome!

Ready to lock in your legacy? The Compliers make sure your brand remains yours—forever.

At Markster by The Compliers, we promptly act on filing Trademark registartion applications and help entrepreneurs achieve big with no legal risks and minimum expense.